Lead Generation Techniques To Reach More Sellers with Estaban Andrande

Today’s guest, Estaban Andrande, is the Founder of Hesel™ Media, a lead generation and conversion agency that is committed to providing more motivated seller leads and closings to Real Estate businesses. Focusing on Real Estate Investors, wholesalers, and Badass Real Estate Agents. 

His first flip was a mess… but then he decided to learn about wholesaling real estate and started by helping one of the biggest foreign real estate investors in the city, sending him hundreds of opportunities in 5 months. This led to having a profit margin of approximately 22X! He helped generate about 650K of revenue for his first REI client who specifically sold properties to foreign buyers in Detroit.

Today, let’s dive deeper and reveal how he runs a successful Real Estate Investing Marketing Agency with most of our REI members buying houses or flipping contracts all over the USA and learn how retargeting your sellers why and how to do it effectively!

Don’t miss out and be sure to watch/listen to the full episode as Estaban Andrande’ answered our HOT SEAT questions directly to the point and learn actionable tips and key metrics that will help you along your journey.⠀


  • 3:06 Who is Estaban Andrade prior to jumping into real estate. 
  • 5:03 Esteban’s period of uncertainty 
  • 10:04 A life transition made for Estaban backstory revealed!
  • 12:20  Estaban’s started his first side hustle — real estate investing
  • 13:37 Doing the first fix and flip using the “Auction type approach” strategy revealed!
  • 15:24  Estaban’s flip property hits by Contract Fine Print — a lesson learned
  • 19:04 Estaban’s introduction to Lead Generation — the learning stage
  • 22:50 Esteban learned lead generation through a partnership and started the “ Hesel™ Media” business.
  • 21:42 3 Steps you need to understand to start a social media lead generation or PPC lead generation.
  • 26:42 The process of lead generation and how it works.
  • 37:38 Remarketing or retargeting techniques REVEALED!
  • 35:20 Estaban shares his team and project management process tips inside!
  • 42:58 The HOT SEAT round!
  • 44:26 Encouragement for you!
  • Listen and learn so much more….⠀

Connect with Estaban Andrade:



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Enjoy the Real Estate Journey!